New material - The Pink Monster

The aggressive marketing of addictive substances is increasingly targeting young women. Pink cigarettes, raspberry flavoured snus, flowery beer cans, fitness enhancing products, legal and illegal internet drugs and a range of pharmaceutical products are marketed under the guise of a successful, fun-filled, free lifestyle. At the same time, the labelling informs us that smoking kills, alcohol is addictive, snus contains arsenic and internet drugs can be labelled "not for human consumption".

"The Pink Monster" is a guide book that will inspire young girls to partake in activities and encourage reflection. It is intended for all who wish to develop girl´s awareness of the power of marketing and its purpose; this includes teachers, nurses, youth recreation leaders, women´s associations, girl group leaders and many others.

The material can be ordered here . (The Pink Monster is listed at the bottom of the list). If you need help with placing and order, please contact us at Den här e-postadressen skyddas mot spambots. Du måste tillåta JavaScript för att se den., +46 8 209941.